OJ Wheels: An Absolute Legend in Skateboard Wheels
OJ Wheels is one of the most historic and respected brands in the history of global skateboarding. Founded in California under the legendary NHS group and Santa Cruz Skateboards, the brand has been a leader in the production of professional skateboard wheels for over forty years.
When we talk about OJ Wheels, we’re talking about a true skateboarding institution. From the early 70s pool scenes to modern street skating, OJ wheels have spanned entire generations of skaters, becoming synonymous with speed, grip, durability, and absolute quality.
The brand was officially founded in California during the urethane revolution, a period that completely transformed the way people skate worldwide. The first iconic orange “OJ Super Juice” wheels immediately gained fame in slalom and cruising thanks to a fluidity and speed that seemed extraordinary at the time.
From its earliest years, OJ Wheels has distinguished itself through continuous research into urethane formulas, innovative shapes, and real-world performance. Even today, the brand produces wheels available in a wide variety of hardnesses, sizes, and profiles to perfectly suit any skateboarding style.
Santa Cruz, NHS, and the Birth of a Historic Brand
Behind OJ Wheels stands NHS Distribution, one of the most important groups in the history of global skateboarding. The same group that gave rise to legendary brands such as Santa Cruz Skateboards, Independent Trucks, and Creature Skateboards.
In the 1970s and 1980s, OJ Wheels quickly became one of the most popular brands on the American skate scene thanks to the extremely high quality of its urethane and the brand’s ability to continuously innovate.
During the boom of vert skating and California pools, OJ produced some of the most iconic wheels in skate history. Models like the Hosoi Rockets and the famous OJ Team Riders became true benchmarks of the ’80s scene.
At that time, the OJ team was represented by absolute legends like Natas Kaupas and Eric Dressen, skaters who directly contributed to the birth of modern street skating.
OJ wheels were everywhere: pools, vert ramps, slalom, downhill, and street. For countless American skaters of the ’80s, they simply represented the absolute best available on the market.
With the evolution of skateboarding in the ’90s, the brand went through a more challenging period. Technical street skating completely transformed the wheel market, and many historic brands began to see their growth slow down. OJ Wheels, however, never truly disappeared.
The Rebirth of OJ Wheels and Modern Skateboarding
Around 2010, NHS decided to completely relaunch the brand by introducing new urethane formulas, modern shapes, and a killer team.
From that moment on, OJ Wheels quickly returned to being one of the strongest and most respected brands on the global market. The new generation of OJ wheels successfully combines the brand’s historical expertise with the demands of modern skateboarding.
The current team is simply impressive. The roster includes names like Milton Martinez, Nora Vasconcellos, Jon Dickson, Shin Sanbongi, Figgy, Jason Jesse, Samy Baca, Nick Boserio, Wes Kremer, Geoff Rowley, Greyson Fletcher, and many other riders who represent some of the most powerful and stylish skaters on the planet.
OJ continues to support aggressive, fast, and authentic skateboarding, perfectly connected to the brand’s historical roots. Pool skating, technical street, hill bombing, and transition are still part of the brand’s DNA.
The brand’s revival has also brought back many classic ’80s shapes, reinterpreted with modern formulas and significantly superior performance.
OJ Wheels Hardline, Mini Combo, and Elite Urethane
One of the reasons for OJ Wheels’ modern success is the incredible variety of shapes and formulas available.
OJ Hardline wheels are now among the brand’s best-selling street wheels. Thanks to their conical shape and increased contact surface, they offer perfect stability, speed, and control for both street skating and park and transition skating.
The Hardline wheels are extremely resistant to flatspots and maintain extremely high speeds even during very aggressive sessions. Generally available in 99A hardness and in sizes ranging from 53 mm to 58 mm, they represent one of the best all-around options on the market today.
Alongside the Hardline, we find innovative shapes like the Mini Combo, loved by many street skaters for their fast and technical feel, as well as the new Elite Urethane formulas that guarantee even more grip, speed, and durability.
OJ Wheels also produces cruiser and filmer lines like the iconic Super Juice, soft wheels perfect for rough ground, carving, and urban cruising.
Quality, design, and collaboration with the skate scene
OJ Wheels isn’t just about technical performance. The brand’s design has also become highly recognizable over the years.
Bold colors, iconic graphics, and ongoing collaborations with brands like Creature Skateboards have made OJ wheels instantly recognizable in the global skate scene.
The brand continues to this day to develop special editions, pro models, and alternative shapes while always maintaining a strong connection to authentic skateboarding culture.
Whether you skate street, bowl, vert, park, or cruiser setups, OJ Wheels produces a wheel suitable for virtually every type of terrain and riding style.
OJ Wheels Online Shop at Pleasures Milano
At Pleasures Milano, you’ll find a selection of OJ Wheels, cruiser wheels, and pro models curated by real skaters with over 25 years of hands-on skateboarding experience.
If you’re looking for fast, durable wheels crafted by one of the most historic brands in global skateboarding, OJ is one of the best choices you can make today.
Our team can help you find the ideal size, hardness, and shape based on your setup and your skateboarding style.
Pleasures Milano has been supporting skateboard culture since 1999 with authentic experience, technical expertise, and a genuine passion lived out every day at street spots, skateparks, bowls, and real sessions.
