Grizzly Griptape: the grip tape created by Torey Pudwill

Grizzly Griptape is one of the most famous and recognizable brands in the history of modern skateboarding. Born from the mind of legendary pro skater Torey Pudwill, the brand has managed, in just a few years, to transform itself from a small underground project into one of the world’s absolute leaders in the grip tape, hardware, and skate accessories sector.

Since its inception, Grizzly has perfectly embodied the new generation of American skateboarding: fast, technical, creative, and deeply rooted in modern street culture. The famous bear logo quickly became one of the most iconic symbols of the entire global skateboarding scene, appearing in the setups of millions of skaters across streets, skateparks, and professional contests.

Even today, Grizzly Griptape remains one of the most widely used and recognized brands in the global skateboarding scene thanks to its high quality, strong graphic identity, and a team built around some of the strongest riders on the international scene.

Torey Pudwill and the Birth of Grizzly Griptape

The story of Grizzly stems directly from the creativity of Torey Pudwill, one of the most technical and influential skaters of his generation.

From a very young age, Torey had a strong entrepreneurial spirit and a huge passion for skateboarding culture. During his early sessions at local skateparks, he began creating homemade wax, small gadgets, and accessories that he sold to friends and other skaters in the local scene.

What initially seemed like just a hobby quickly began to grow thanks to the popularity of the products Torey created. The young skater realized very early on that this project could turn into a real skateboarding company.

Over the years, Torey Pudwill decided to officially found Grizzly Griptape alongside Nick Tershay, better known as Nick Diamond, the founder of Diamond Supply Co.

The combination of Nick Diamond’s entrepreneurial vision and Torey Pudwill’s strong image immediately gave the project enormous credibility. Within just a few years, Grizzly became one of the most famous grip tape brands in the world.

The bear logo and the brand identity

One of the most iconic aspects of Grizzly Griptape is undoubtedly the famous little bear logo.

The story goes that the symbol was created almost by chance while Torey was making skateboard wax using a small bear-shaped mold. The idea was an instant hit, and the logo soon became the brand’s official symbol.

From that moment on, the image of the Grizzly bear began to spread rapidly throughout the global skateboarding scene, becoming one of the most recognizable logos of the past twenty years.

T-shirts, hoodies, griptape, hardware, and accessories featuring the famous bear logo began appearing everywhere—in skateparks, at contests, and in skateboarding videos.

Grizzly’s strength has been precisely this: building an instantly recognizable and very strong identity while remaining deeply rooted in true skate culture.

Grizzly Griptape and Grip Quality

Of course, the heart of the brand remains the griptape.

Grizzly sheets have become famous thanks to a precise combination of aggressive grip, long-lasting durability, and excellent feel underfoot. The brand has always worked to develop surfaces capable of offering high control without wearing out shoes too quickly.

For countless skaters, Grizzly still represents one of the best compromises between durability, sensitivity, and technical grip during flip tricks, gaps, rails, and intense street sessions.

Over the years, the brand has also greatly expanded its product line by developing skateboard hardware, bearings, skate wax, accessories, apparel, and complete beginner skateboards, all while maintaining a very strong and recognizable identity.

Grizzly bearings have also been a huge success thanks to their high speed, good durability, and excellent value for money.

Torey Pudwill: SLS, Contests, and Modern Skateboarding

As Grizzly grew globally, Torey Pudwill simultaneously continued to build an incredible career in professional skateboarding.

Torey is still considered one of the most technical and spectacular skaters on the modern scene. His style combines speed, control, and extremely difficult tricks often performed on curbs, ledges, and handrails at high speed.

During the Street League Skateboarding years, Torey Pudwill became one of the most popular riders on the circuit thanks to his consistency, style, and devastating trick selection.

International contests, massive sponsorships, and partnerships with huge brands like Red Bull further contributed to transforming him into one of the most important skateboarding icons of the last twenty years. Torey’s global rise naturally had a massive impact on the worldwide spread of Grizzly Griptape as well.

The Grizzly Team and Skateboarding Videos

Over the years, Grizzly has built an increasingly strong and spectacular team.

Alongside Torey Pudwill are incredible riders like Chris Joslin, Boo Johnson, Ryan Sheckler, Manny Santiago, Leticia Bufoni, and many other skaters who perfectly represent the new generation of modern skateboarding.

Each rider on the team brings a different style to the brand. Chris Joslin embodies power and extreme technique, Boo Johnson creativity and pure street attitude, Ryan Sheckler speed and competitive control, while Leticia Bufoni has contributed enormously to the growth of the international women’s skateboarding scene.

Over the years, the Grizzly team has produced numerous skateboarding videos and clips that have further helped the brand establish itself as one of the strongest names on the global scene.

Grizzly Griptape Today

Even today, Grizzly Griptape remains one of the most important and recognizable brands in the skateboard hardware and accessories sector.

The brand maintains a strong skate-core identity while continuing to develop high-performance grip tape, apparel, and technical products used daily by skaters around the world.

The Grizzly bear has now become part of modern skateboarding culture and continues to represent one of the most iconic symbols of the new generation of American skateboarding.

Grizzly Griptape at Pleasures Milano

At Pleasures Milano, we select only brands that have made a real impact on global skateboarding culture, and Grizzly Griptape is undoubtedly one of the strongest brands to emerge from the American scene over the past twenty years.

We’re talking about a company born directly from the passion of a true skater like Torey Pudwill and grown to become a world leader in the grip tape and skateboard accessories sector.

From grip sheets to apparel collections, hardware, and bearings, Grizzly continues to perfectly embody modern skateboarding: technical, fast, creative, and deeply street-oriented.

At Pleasures Milano, you’ll find a selection curated by those who have lived and breathed skateboard culture every day for over twenty-five years, choosing only products that are truly worthy of real skateboarding.