Blueprint Skateboards: The Elite of British Skateboarding

Blueprint Skateboards is one of the most historic and respected brands ever to emerge from the UK skate scene. Officially founded in 1995 by the legendary Faze 7 Distribution, the brand played a pivotal role in the development of modern European skateboarding and, above all, in the growth of the British scene during the 1990s.

At a time when the global skateboarding scene was almost entirely dominated by American companies, Blueprint managed to build something entirely different. The British brand brought a new vision of skateboarding to Europe—one defined by technical style, incredible videos, and a strong underground identity that is still remembered by countless skaters today.

Behind Blueprint are key figures from the UK scene such as Dan Magee and Alvin Singfield, true pioneers of British skateboarding. From the very beginning, the two founders worked hard to distribute the brand throughout Europe and build a company capable of competing with the major American brands of the time.

Blueprint wasn’t simply founded as a skateboard brand. It was born as a true cultural project aimed at proving to the world that Europe—and especially the United Kingdom—could also produce world-class skateboarding.

The 1990s, the UK scene, and Blueprint’s growth

During the 1990s, there was still a strong bias against European skateboard companies. For many skaters, the only “real” brands were American ones, and everything else was considered secondary. Blueprint, however, managed to quickly change this mindset.

Thanks to a powerhouse team, quality products, and above all, incredible footage, the brand quickly became one of the most respected European companies on the global scene. Panic Skateboards was also founded during those years, a brand closely linked to Blueprint and still remembered with great nostalgia today by skaters who lived through the golden era of 90s skateboarding.

The Blueprint and Panic teams featured exceptional riders such as Paul Shier, Ewan Bowman, Nick Jensen, Mike De Geus, Rob Selley, and Carl Shipman. All of these skaters played a massive role in the development of the modern European skate scene thanks to their technical, fast skating and an extremely recognizable style.

The British scene of those years was constantly growing, and Blueprint quickly became one of the strongest symbols of UK skateboarding. London, Birmingham, and many other British cities began producing skaters of increasingly high caliber, and the brand contributed enormously to this evolution.

Blueprint Videos and the European Skateboarding Revolution

One of the most important aspects of Blueprint Skateboards’ history is undoubtedly its video production. The British brand produced some of the most influential European skate videos of the 1990s and 2000s.

Productions like “A Mixed Media,” “Anthems,” and “Waiting for the World” quickly became true cult classics in the global skateboarding scene. Blueprint videos showcase technical, fast, and creative skateboarding, filmed at some of the most iconic spots in the UK and beyond.

The team’s style was very different from the American style of the time, and it was precisely this unique identity that made the brand so popular. In Blueprint videos, you can clearly sense the flavor of British skateboarding from those years: raw spots, technical lines, natural style, and a very underground attitude.

In the video “Waiting for the World,” released at the start of the new millennium, the team’s level reached impressive standards. Riders like John Rattray, Colin Kennedy, and Paul Shier brought a skateboarding style that was ultra-modern for the time, featuring powerful lines, technical tricks, and a clean style that is still remembered by countless fans today.

Even today, many skaters consider Blueprint videos among the best examples of European skateboarding from the ’90s and early 2000s.

Blueprint Skateboards Today: Quality and UK Tradition

Over the years, Blueprint Skateboards has remained one of the most respected names in the British skate scene. The brand continues to produce skateboards, complete boards, and apparel while maintaining a strong connection to its original identity.

Blueprint decks are prized for their build quality, classic shapes, and highly recognizable graphics. Aesthetically, the brand has always maintained a distinctive style, often featuring shades of blue, clean artwork, and graphics with meticulous attention to detail.

Blueprint perfectly embodies the history of UK skateboarding. A brand born during the golden age of modern skateboarding that has built an international reputation through passion, quality, and authentic skateboarding.

When it comes to major British brands, many immediately think of Flip Skateboards, but Blueprint has played a massive role in the development of the European scene and remains a historic name for those who truly understand skateboarding culture.

Blueprint Skateboards online shop at Pleasures Milano

At Pleasures Milano, you’ll find a selection of Blueprint Skateboards decks and products curated by real skaters with over 25 years of hands-on experience in the skate scene.

If you love British skateboarding, historic European brands, and the companies that helped build the modern skate scene, Blueprint is a brand that absolutely deserves to be known.

Pleasures Milano has been supporting skateboarding culture since 1999 with authentic experience, technical expertise, and a genuine passion lived out every day at street spots, skateparks, and real sessions.