{"title":"Zero Skateboards","description":"\u003ch2\u003eZero Skateboards: The Darkest and Most Radical Side of Skateboarding\u003c\/h2\u003e\n\u003cp\u003eZero Skateboards was founded in 1996 by the legendary Jamie Thomas, one of the skaters who most profoundly changed the concept of modern street skateboarding. At a time when many brands were slowly beginning to transform skateboarding into something more commercial and polished, Jamie Thomas decided instead to create a completely different company: rawer, heavier, darker, and above all, more authentic.\u003c\/p\u003e\n\u003cp\u003eZero initially started as a small clothing line within the historic Black Box Distribution, but it took only a few years for the project to become one of the most influential brands in the global skateboarding scene. From the very beginning, the brand developed a powerful identity built on skulls, horror vibes, mind-blowing videos, and uncompromising skateboarding.\u003c\/p\u003e\n\u003cp\u003eZero’s famous skull logo quickly became one of the most iconic symbols of the ’90s and 2000s. It wasn’t just aggressive graphics; it represented an entire mindset: skating massive spots, constantly taking risks, getting back up after every slam, and living skateboarding as a total way of life.\u003c\/p\u003e\n\u003cp\u003eZero Skateboards never tried to please everyone. And it is precisely this authenticity that has made the brand immortal in skate culture.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/xero_skateboards_rider_clipped_rev_1.jpg?v=1779218433\"\u003e\u003c\/p\u003e\n\u003ch2\u003eJamie Thomas and the Birth of a Street Legend\u003c\/h2\u003e\n\u003cp\u003eWhen talking about Zero Skateboards, you have to understand who Jamie Thomas really is to the global skateboarding scene. Nicknamed “The Chief,” Jamie Thomas was one of the most influential riders in the history of hardcore street skating.\u003c\/p\u003e\n\u003cp\u003eIn the ’90s and 2000s, Thomas revolutionized the way people skated rails, gaps, and massive spots thanks to a powerful, technical, and incredibly determined style. Even today, his name is associated with some of the most iconic tricks ever landed in modern street skateboarding.\u003c\/p\u003e\n\u003cp\u003eAlongside his career as a pro skater, Jamie also managed to build one of the most respected companies of all time. And this is where Zero shifted into high gear. The brand’s videos began to become true touchstones for entire generations of skaters.\u003c\/p\u003e\n\u003cp\u003eProductions like Thrill of It All, Misled Youth, and above all Dying to Live are still considered today to be authentic masterpieces of hardcore skateboarding. It wasn’t just about technical tricks. Within those videos were attitude, personality, music, sacrifice, and a visual style completely different from the rest of the scene.\u003c\/p\u003e\n\u003cp\u003eZero thus managed to create a unique aesthetic that continues to influence brands, filmmakers, and skaters around the world to this day.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/zero_skateboards_decks.webp?v=1779218414\"\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Zero Skateboards Team: A Devastating Squad\u003c\/h2\u003e\n\u003cp\u003eOne of the reasons Zero became one of the most important companies in skateboarding was undoubtedly its team. Over the years, the brand has had some truly incredible riders, many of whom have become true icons of the global street skate scene.\u003c\/p\u003e\n\u003cp\u003eAmong the historic names are legendary skaters like Chris Cole, Tom Asta, Jim Greco, Adrian Lopez, John Rattray, and many other riders who helped build the brand’s hardcore reputation.\u003c\/p\u003e\n\u003cp\u003eEspecially during the 2000s, the Zero team’s level was simply off the charts. Every new video part became instantly legendary, and the brand continually raised the bar for professional street skateboarding.\u003c\/p\u003e\n\u003cp\u003eWhat’s impressive is that Zero has never truly lost its identity. Even today, it continues to support riders who still embody that original spirit of powerful, technical, and unfiltered skateboarding.\u003c\/p\u003e\n\u003cp\u003eIn a landscape where many historic brands have lost their way by chasing commercial trends, Zero continues to maintain enormous credibility within the real skate scene.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/zero_skateboards_5_clipped_rev_1.jpg?v=1779218413\"\u003e\u003c\/p\u003e\n\u003ch2\u003eZero Skateboards today: one of the most authentic brands in skateboarding\u003c\/h2\u003e\n\u003cp\u003eAfter nearly thirty years of history, Zero Skateboards remains one of the most respected brands in the global skateboarding world. The brand has achieved something very few companies can claim: evolving without losing its soul.\u003c\/p\u003e\n\u003cp\u003eZero boards continue to be loved for their quality, pop, durability, and extremely direct street feel. At the same time, the brand still maintains that dark, aggressive aesthetic that made it famous from the very beginning.\u003c\/p\u003e\n\u003cp\u003eHorror-inspired graphics, iconic skulls, raw videos, and hardcore skateboarding are still part of the company’s DNA. And that’s exactly what sets Zero apart from so many other historic brands.\u003c\/p\u003e\n\u003cp\u003eZero doesn’t feel like a brand built on nostalgia.\u003c\/p\u003e\n\u003cp\u003eIt still feels like a vibrant, credible company deeply rooted in authentic skateboarding. And that’s likely why new generations of skaters continue to gravitate toward the brand even nearly three decades after its founding.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/zero_skateboards_clipped_rev_1.jpg?v=1779218589\"\u003e\u003c\/p\u003e\n\u003ch2\u003eZero Skateboards at Pleasures Milano\u0026nbsp;\u003c\/h2\u003e\n\u003cp\u003eAt Pleasures Milano, Zero Skateboards perfectly embodies everything we love about hardcore skateboarding: real street attitude, technical boards, legendary videos, and a skate culture built on perseverance and personal style.\u003c\/p\u003e\n\u003cp\u003eIn our skate shop, we curate Zero decks, complete boards, and products designed for those seeking authentic, powerful, and uncompromising skateboarding. Because Zero isn’t just a historic skateboard brand.\u003c\/p\u003e\n\u003cp\u003eZero is one of those brands that have written a fundamental chapter in the history of global street skateboarding.\u003c\/p\u003e","products":[{"product_id":"zero-skateboard-lil-reaper-deck","title":"Zero Skateboard lil Reaper deck","description":"\u003cp\u003eLe tavole Zero Skateboards sono progettate per offrire prestazioni elevate in street, park e skatepark. Realizzate in acero canadese a 7 strati, utilizzano il classico shape popsicle con concave medio, una configurazione versatile che garantisce il giusto equilibrio tra controllo, stabilità e reattività.\u003c\/p\u003e\n\u003cp\u003eIl concave medio assicura una sensazione naturale sotto ai piedi, facilitando flip, ollie, grind e manovre tecniche, mentre la costruzione in acero offre un pop costante e un’elevata resistenza all’utilizzo quotidiano. Sono tavole pensate sia per gli skater che desiderano migliorare la propria tecnica sia per chi cerca un deck affidabile per sessioni intense.\u003c\/p\u003e\n\u003cp\u003eDa anni Zero Skateboards rappresenta uno dei marchi più iconici dello skateboard, con tavole apprezzate per qualità costruttiva, durata e grafiche dallo stile inconfondibile.\u003c\/p\u003e\n\u003cp\u003eCaratteristiche principali:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShape popsicle classico\u003c\/li\u003e\n\u003cli\u003eAcero canadese a 7 strati\u003c\/li\u003e\n\u003cli\u003eConcave medio\u003c\/li\u003e\n\u003cli\u003ePop reattivo e ottimo controllo\u003c\/li\u003e\n\u003cli\u003eIdeale per street, park e skatepark\u003c\/li\u003e\n\u003cli\u003eQualità originale Zero Skateboards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Zero Skateboards","offers":[{"title":"Purple \/ 8.25\"","offer_id":56888901861700,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":true},{"title":"Blue \/ 8.5\"","offer_id":56889881067844,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/tavola_zero_lil_reaper_clipped_rev_1.jpg?v=1782144088"},{"product_id":"zero-skateboard-skull-blood-deck","title":"Zero Skateboard Skull Blood Deck","description":"\u003cp\u003eLe tavole Zero Skateboards sono progettate per offrire prestazioni elevate in street, park e skatepark. Realizzate in acero canadese a 7 strati, utilizzano il classico shape popsicle con concave medio, una configurazione versatile che garantisce il giusto equilibrio tra controllo, stabilità e reattività.\u003c\/p\u003e\n\u003cp\u003eIl concave medio assicura una sensazione naturale sotto ai piedi, facilitando flip, ollie, grind e manovre tecniche, mentre la costruzione in acero offre un pop costante e un’elevata resistenza all’utilizzo quotidiano. Sono tavole pensate sia per gli skater che desiderano migliorare la propria tecnica sia per chi cerca un deck affidabile per sessioni intense.\u003c\/p\u003e\n\u003cp\u003eDa anni Zero Skateboards rappresenta uno dei marchi più iconici dello skateboard, con tavole apprezzate per qualità costruttiva, durata e grafiche dallo stile inconfondibile.\u003c\/p\u003e\n\u003cp\u003eCaratteristiche principali:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShape popsicle classico\u003c\/li\u003e\n\u003cli\u003eAcero canadese a 7 strati\u003c\/li\u003e\n\u003cli\u003eConcave medio\u003c\/li\u003e\n\u003cli\u003ePop reattivo e ottimo controllo\u003c\/li\u003e\n\u003cli\u003eIdeale per street, park e skatepark\u003c\/li\u003e\n\u003cli\u003eQualità originale Zero Skateboards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Zero Skateboards","offers":[{"title":"8.25\" \/ Black","offer_id":56890121748804,"sku":null,"price":79.0,"currency_code":"EUR","in_stock":true},{"title":"8.5\" \/ White","offer_id":56888472469828,"sku":"718910634238","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/tavola_zero_skull_blood_8.25_clipped_rev_1.jpg?v=1782144088"},{"product_id":"zero-skateboard-misfits-zero-business-deck-glow","title":"Zero Skateboard Misfits - Zero Business deck Glow","description":"\u003cp\u003eLe tavole Zero Skateboards sono progettate per offrire prestazioni elevate in street, park e skatepark. Realizzate in acero canadese a 7 strati, utilizzano il classico shape popsicle con concave medio, una configurazione versatile che garantisce il giusto equilibrio tra controllo, stabilità e reattività.\u003c\/p\u003e\n\u003cp\u003eIl concave medio assicura una sensazione naturale sotto ai piedi, facilitando flip, ollie, grind e manovre tecniche, mentre la costruzione in acero offre un pop costante e un’elevata resistenza all’utilizzo quotidiano. Sono tavole pensate sia per gli skater che desiderano migliorare la propria tecnica sia per chi cerca un deck affidabile per sessioni intense.\u003c\/p\u003e\n\u003cp\u003eDa anni Zero Skateboards rappresenta uno dei marchi più iconici dello skateboard, con tavole apprezzate per qualità costruttiva, durata e grafiche dallo stile inconfondibile.\u003c\/p\u003e\n\u003cp\u003eCaratteristiche principali:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShape popsicle classico\u003c\/li\u003e\n\u003cli\u003eAcero canadese a 7 strati\u003c\/li\u003e\n\u003cli\u003eConcave medio\u003c\/li\u003e\n\u003cli\u003ePop reattivo e ottimo controllo\u003c\/li\u003e\n\u003cli\u003eIdeale per street, park e skatepark\u003c\/li\u003e\n\u003cli\u003eQualità originale Zero Skateboards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Zero Skateboards","offers":[{"title":"8.5\" \/ White","offer_id":56889916588356,"sku":"718910634238","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/Zero-x-Misfits-Business-Skateboard-Deck-Glow-in-the-Dark-1_clipped_rev_1.jpg?v=1782481305"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/collections\/zero_skateboards_hub_clipped_rev_1.jpg?v=1779218809","url":"https:\/\/pleasures-milano-official.myshopify.com\/en\/collections\/zero-skateboards.oembed","provider":"Pleasures Milano Official","version":"1.0","type":"link"}