{"title":"Wayward Wheels","description":"\u003ch2\u003eWayward Wheels: The New Flavor of Modern Skateboarding\u003c\/h2\u003e\n\u003cp\u003eWayward Wheels is one of the most exciting and respected skateboard wheel brands to emerge on the modern skateboarding scene in recent years. Founded in 2014 by pro skaters Andrew Brophy and Benny Fairfax, the brand was created with a very specific goal: to produce high-performance, fast, and technical wheels that truly represent contemporary street skating.\u003c\/p\u003e\n\u003cp\u003eAndrew Brophy, a legendary Australian rider best known for his powerful and lightning-fast style with Girl Skateboards, has spent much of his career skating across Australia, Los Angeles, and Europe. Through years of travel, tours, and endless sessions, Brophy built a strong bond with Benny Fairfax, an iconic British skater from the Palace Skateboards scene and one of the most stylish riders of his generation.\u003c\/p\u003e\n\u003cp\u003eAfter years spent between spots, filming trips, and daily skateboarding, the two decided to create an independent company that could represent their vision of skateboarding: fast, technical, creative, and uncompromising.\u003c\/p\u003e\n\u003cp\u003eIn a market already dominated by massive brands, Wayward nevertheless managed to quickly gain immense credibility thanks to genuine quality, a powerhouse team, and a very strong identity.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/wayward_wheels_team_rider_4_clipped_rev_1.jpg?v=1779027367\"\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium urethane and wheels built for hard skating\u003c\/h2\u003e\n\u003cp\u003eOne of the main reasons Wayward Wheels has become so popular in the global skateboarding scene is the extremely high quality of the compounds used. From the very beginning, the brand has invested heavily in developing high-performance urethane capable of delivering speed, controlled grip, durability, and stability even during the most intense sessions.\u003c\/p\u003e\n\u003cp\u003eWayward Wheels quickly became famous for their extremely smooth feel at high speeds and their ability to maintain shape and performance even after months of intense use. The brand offers different diameters and profiles designed for both technical street skating and faster park, bowl, and transition riding.\u003c\/p\u003e\n\u003cp\u003eAmong the most popular shapes are the classic versions and the famous conical wheels, developed to offer greater control, stability, and contact surface during technical tricks, powerslides, and more aggressive landings.\u003c\/p\u003e\n\u003cp\u003eMany skaters trying Wayward for the first time are particularly impressed by the combination of speed and control. The wheels maintain great fluidity even on rough surfaces and provide a very stable feel during fast lines and high-intensity street sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/wayward_wheels_3.avif?v=1779027046\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWayward and one of the strongest teams in modern skateboarding\u003c\/h2\u003e\n\u003cp\u003eIn a very short time, Wayward Wheels has managed to build one of the most impressive teams in the contemporary skateboarding scene. From the very beginning, incredible riders have supported the brand, quickly transforming it into one of the most respected names in the global wheel scene.\u003c\/p\u003e\n\u003cp\u003eThe Wayward team features legendary and technically devastating skaters such as Lucien Clarke, Lucas Puig, Miles Silvas, Rodrigo TX, Tyler Bledsoe, Sammy Winter, Diego Najera, Casper Brooker, Tom Snape, and Magnus Bordewick.\u003c\/p\u003e\n\u003cp\u003eAlongside these riders are two true icons of the global skateboarding scene: Mike Carroll and Rick Howard, historic figures who have contributed enormously to the brand’s immediate credibility.\u003c\/p\u003e\n\u003cp\u003eThis incredible lineup has allowed Wayward to be recognized right from the start as a top-quality, trusted brand within the global scene. The motto “We Always Win” perfectly represents the company’s attitude: confidence, style, speed, and uncompromising technical skateboarding.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/wayward_whlles_team_riders_clipped_rev_1.jpg?v=1779027397\"\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium apparel and a strong identity\u003c\/h2\u003e\n\u003cp\u003eWayward doesn’t just produce skateboard wheels. From the very beginning, Andrew Brophy and Benny Fairfax have also worked on developing a premium apparel line crafted with a strong focus on design, materials, and details.\u003c\/p\u003e\n\u003cp\u003eWayward’s collections include t-shirts, hoodies, jackets, and accessories that perfectly embody the brand’s identity: clean, modern, technical, and deeply rooted in contemporary skate culture.\u003c\/p\u003e\n\u003cp\u003eEvery product reflects the founders’ aesthetic sensibilities and the strong influence of the skateboarding scene in Los Angeles, London, and Australia. Nothing is created by chance, and it is precisely this attention to detail that has allowed the brand to build a highly recognizable image within the skateboarding apparel world as well.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/wayward_wheels_team_riders.avif?v=1779027045\"\u003e\u003c\/p\u003e\n\u003ch2\u003eTop-Notch Quality at a Competitive Price\u003c\/h2\u003e\n\u003cp\u003eOne of Wayward Wheels’ most compelling strengths is its value for money. Although the quality of the compounds and construction is extremely high, the brand still manages to maintain very competitive prices compared to other top brands in the skateboard wheel market.\u003c\/p\u003e\n\u003cp\u003eThis has contributed enormously to the brand’s rapid spread in skate shops around the world. Many riders choose Wayward precisely because it manages to combine professional performance, high durability, and an affordable price without sacrificing quality or style.\u003c\/p\u003e\n\u003cp\u003eWayward wheels are designed for those who skate seriously every day and seek speed, control, and real durability during street, park, or modern transition skating sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/wayward_wheels.avif?v=1779027047\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWayward Wheels and Pleasures Milano\u0026nbsp;\u003c\/h2\u003e\n\u003cp\u003eAt Pleasures Milano, we select only wheels and skateboard components that we truly know and that we know work during daily riding. Wayward Wheels is one of those brands that in recent years has proven it can compete at the highest levels thanks to true quality, a killer team, and an authentic skate-core identity.\u003c\/p\u003e\n\u003cp\u003eWayward wheels are perfect for those seeking speed, durability, control, and a modern shape that truly performs in technical street skating and high-intensity skateboarding. From conical wheels to more classic versions, every Wayward product perfectly reflects the vision of Andrew Brophy and Benny Fairfax.\u003c\/p\u003e\n\u003cp\u003eAt Pleasures Milano, you’ll find a selection curated by people who have lived and breathed skateboard culture every day for over twenty-five years, choosing only products that truly represent the best of modern skateboarding.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/collections\/wayward_wheels_clipped_rev_1.jpg?v=1779027518","url":"https:\/\/pleasures-milano-official.myshopify.com\/en\/collections\/wayward-wheels.oembed","provider":"Pleasures Milano Official","version":"1.0","type":"link"}