{"title":"Volcom","description":"\u003ch2\u003e\u003cb\u003eVOLCOM STONE AND THE BIRTH OF THE LEGENDARY BRAND\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eVolcom Stone is a brand unlike any other; from the very beginning, it has built an exclusive circle of exceptionally talented skaters, surfers, and snowboarders around itself. The brand was created and founded in California in 1991 by Richard “Wooly” Woolcott and Tucker “T-Dawg” Hall.\u003c\/p\u003e\n\u003cp\u003eThese two longtime friends were both passionate about action sports, and one day they set off together on a snowboarding trip. During that journey, the two friends designed and created one of the most beautiful logos streetwear has ever seen.\u003c\/p\u003e\n\u003cp\u003eThe trip also included the two founders of the Volcom brand, Nathan Fletcher and Mark Gabriel.\u003c\/p\u003e\n\u003cp\u003eThe four friends had a blast because the snow wouldn’t stop falling for days, and during that time, Richard called his old job to let them know he wouldn’t be coming back.\u003c\/p\u003e\n\u003cp\u003eThose days were magical, and the group of friends had never experienced anything so intense in fresh powder.\u003c\/p\u003e\n\u003cp\u003eThe snow fell relentlessly, and for over a week, every morning when they woke up, they found at least 60 cm of fresh powder.\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"690\" width=\"690\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/volcom-pics-1.jpg?v=1763566891\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003e\u003cstrong\u003e“WOOLY” AND “T-DAWG,” THE TWO BRAND FOUNDERS\u003c\/strong\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eAfter days spent snowboarding and having fun, the two nonconformist American guys decided it was time to create something new; the idea of launching a brand was very strong and real for the two friends.\u003c\/p\u003e\n\u003cp\u003eAfter returning home from the trip, Richard quit his job to go snowboarding again, and at the same time, the projects moved forward; the two friends were increasingly convinced they would soon achieve something great.\u003c\/p\u003e\n\u003cp\u003eThe following spring, the two began taking steps to launch the brand that would revolutionize the world of skateboarding, snowboarding, and surfing, and in no time, they came up with the brand name.\u003c\/p\u003e\n\u003cp\u003eShortly thereafter, the logo was created, featuring a two-tone black-and-white diamond, and at that moment, Volcom Stone came to life and began taking its first steps toward global success.\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"740\" width=\"740\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/intimo_snowboard_volcom.jpg?v=1768422080\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003e\u003cstrong\u003eVOLCOM STONE CALIFORNIA AND THE FIRST STEPS\u003c\/strong\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eThe two friends’ idea was to create a brand that brought skateboarding, snowboarding, and surfing together under one roof. At the time, this was no easy feat, as the United States was in the midst of a recession with the Gulf War raging.\u003c\/p\u003e\n\u003cp\u003eFurthermore, in the city of Los Angeles, there were frequent clashes between protesters, and the climate was not the most favorable for starting a business.\u003c\/p\u003e\n\u003cp\u003eThe two did not give up and believed that a major change would come soon.\u003c\/p\u003e\n\u003cp\u003eRichard’s father provided a sum of 5,000 euros to kickstart the extraordinary adventure of the two young men, who had no intention of abandoning the project.\u003c\/p\u003e\n\u003cp\u003eVolcom’s philosophy has always been rebellious and countercultural. The company’s motto has always been “Youth Against the Establishment.”\u003c\/p\u003e\n\u003cp\u003eThe group of young people surrounding the brand’s two founders consisted of famous and very hardcore riders; inevitably, Volcom was born with a creative and unique spirit that would allow the brand to take the world by storm in the years to come.\u003c\/p\u003e\n\u003cp\u003eVolcom has never compromised with anyone and has always remained original and unique over time, despite major changes in the world of board sports.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/ef72f3d9619767900c0a58cc85d3ba94.webp?v=1765634646\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003e\u003cstrong\u003eYOUTH AGAINST THE ESTABLISHMENT\u003c\/strong\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eVolcom has always maintained a rebellious, anti-establishment philosophy; the brand still retains its original style today and has never bowed to or sold out to any global major.\u003c\/p\u003e\n\u003cp\u003eSkaters, snowboarders, and surfers finally united under a single brand that, as it grew over the years, generated increasing hype.\u003c\/p\u003e\n\u003cp\u003eThe first Volcom stickers were given only to the pros who rode for the brand, and the products were few and exclusive—this caused interest in the brand to skyrocket virally.\u003c\/p\u003e\n\u003cp\u003eThe first professional skater sponsored by Volcom was Chet Thomas, who was among the best skaters on the planet at the time. The brand also created a music label called “Volcom Entertainment,” blending music with surf, skate, and snow.\u003c\/p\u003e\n\u003cp\u003eAfter the 1990s, the Californian brand—already famous worldwide—was poised to become even bigger and more extraordinarily core, and everyone around the world wanted Volcom apparel. Snowboarding, skateboarding, and surfing were united under a brand that brought all three sports together. The first Volcom flagship store opened in Los Angeles in November 2002.\u003c\/p\u003e\n\u003cp\u003eWithin a short time, the brand opened stores in various parts of the world, such as Hossegor, Paris, Bali, London, Tokyo, Lisbon, Stuttgart, and many other cities where the brand was in high demand at the start of the century.\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"547\" width=\"707\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/volcom-pics-2.jpg?v=1763566892\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003e\u003cstrong\u003eSKATEBOARDING SNOWBOARDING 100%\u003c\/strong\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eIn skateboarding, Volcom is an undisputed leader, and the brand has always had the best riders and pros riding for them. Today, the team is very large and consists of icons of the global skateboarding scene.\u003c\/p\u003e\n\u003cp\u003eAxel Crusher, Alec Majerus, Victor Pellegrin, Omar Hassan, Collin Provost, Louie Lopez, Simon Bannerot, Gavin Bottger, and many others who have carried the brand’s name for years.\u003c\/p\u003e\n\u003cp\u003eThe brand offers a special line of skateboarding apparel that includes items such as pants, T-shirts, and sweatshirts designed specifically for skateboarding.\u003c\/p\u003e\n\u003cp\u003eThe clothing line dedicated to Louie Lopez consists of items made specifically for skateboarding, plain and simple. Recently, Lopez left Volcom after many years as a sponsored rider.\u003c\/p\u003e\n\u003cp\u003eVolcom doesn’t follow trends—it sets them—and you can find everything you need by checking out the brand’s collections, from baggy pants to skinny jeans and every imaginable type of garment.\u003c\/p\u003e\n\u003cp\u003eVolcom creates every style to perfection and adapts it for skateboarding, snowboarding, and streetwear.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/A3512314_SAF_LIFESTYLE-02-1.webp?v=1763566897\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003e\u003cstrong\u003eVOLCOM GOES PUBLIC AND ACHIEVES GLOBAL SUCCESS\u003c\/strong\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eBy the early 2000s, the company’s success was so great that it was already worth many millions of dollars. In 2005, the company adopted the name Volcom Inc. and went public for the first time.\u003c\/p\u003e\n\u003cp\u003eSubsequently, in 2008, Volcom was acquired by the Electric Visual Evolution LLC group and consolidated its position as a market-leading brand.\u003c\/p\u003e\n\u003cp\u003eVolcom Stone shares were in high demand in 2013, and within a few years, the brand reached a valuation of over 600 million euros.\u003c\/p\u003e\n\u003cp\u003eToday, Volcom Stone is owned and sold by the Kering group. During those years, the brand was also named “Brand of the Year,” and in short, the California-based brand that started from scratch had reached the top of the world in no time.\u003c\/p\u003e\n\u003cp\u003eVolcom has always had a soft spot for music, art, fashion, and the wildest designs; music has always been an integral part of the brand, and the music world was enthusiastic about the brand.\u003c\/p\u003e\n\u003cp\u003eMany American pop stars, models, and designers served as brand ambassadors, including Billy Edwards, Natalie Suarez, Jennifer Herrema, Elle Green, Stephanie Cherry, and others.\u003c\/p\u003e\n\u003cp\u003eIn the past, Volcom created a fantastic blog where artists could freely share their experiences and work, as the brand has always been a haven for pure imagination and originality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/A4612305_SAF_COLLAGE-01.webp?v=1763566897\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003e\u003cstrong\u003eVOLCOM STONE SURF: THE ECO-SUSTAINABLE, ENVIRONMENTALLY FRIENDLY BRAND\u003c\/strong\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eIn surfing, Volcom has been the leader for years; for over two consecutive decades, the brand has set the trend in surfing and many other extreme sports, and Volcom’s extreme approach to surfing is unique.\u003c\/p\u003e\n\u003cp\u003eThe brand supports highly recycled materials and has always fought to ensure that textile waste is minimized.\u003c\/p\u003e\n\u003cp\u003eThe use of recycled and eco-sustainable fibers has boosted global interest in the brand, which still donates a significant percentage of its sales today to combat drastic and unstoppable climate change and, above all, to keep our beloved seas clean.\u003c\/p\u003e\n\u003cp\u003eThe brand has created a special line of surfwear and apparel called the “V.co-logical series”; this line, in addition to being very stylish and 100% recycled, donates 1% to the protection of our planet.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/A0812304_BLK_LIFESTYLE-01-1.webp?v=1763566897\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003e\u003cstrong\u003ePLEASURES MILANO HAS BEEN VOLCOM FROM DAY ONE\u003c\/strong\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eOur skate shop, founded in 1999, has always been a Volcom retailer. From the very beginning, the diamond logo has been featured in our store, and “Volcom” hoodies were top sellers and in high demand for their original designs and unique cuts.\u003c\/p\u003e\n\u003cp\u003eA Volcom hoodie was always a best seller during that era.\u003c\/p\u003e\n\u003cp\u003eVolcom snow pants, with their original cut, made history; in just a few years, the brand earned its status as a style leader in snowboarding. While all other commercial brands were stagnating, Volcom was always light-years ahead of them.\u003c\/p\u003e\n\u003cp\u003eThe style a Volcom jacket gives you once you put it on is unique, and its fit is precise and comfortable in every situation.\u003c\/p\u003e\n\u003cp\u003eThe brand created by Woolcott and Tucker dressed you from head to toe. In our store, we’ve always carried the best the brand had to offer, from T-shirts and sweatshirts to pants and jackets. Volcom apparel is still in high demand and sells just as well as it did 20 years ago.\u003c\/p\u003e\n\u003cp\u003ePleasures is a leader in snowboarding in Milan, and Volcom has always had a place with us when it comes to snowboarding.\u003c\/p\u003e\n\u003cp\u003eThe brand has introduced an original and unique style to mountain wear; the colors and cuts of its snowboard jackets have always been highly original and well-finished. Freeride.\u003c\/p\u003e\n\u003cp\u003eVolcom Snowboard has always sponsored events around the world because snowboarding is Volcom and Volcom is snowboarding.\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003e\u003cstrong\u003eVOLCOM MILAN STORE PLEASURES\u0026nbsp;\u003c\/strong\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eShop our online store—we select the best of the collections for you. In our online shop, you’ll find the best selection of surf, skate, and snow gear from the Californian brand. If you want to stay informed about the brand and its team.\u003c\/p\u003e\n\u003cp\u003ePleasures Milano has supported the brand from the very beginning—and vice versa—and we’re proud to have never stopped promoting Volcom, a brand that has always remained authentic and true to itself, even as it became a famous, mass-market brand.\u003c\/p\u003e\n\u003cp\u003eThe brand embodies the spirit of coming together and riding every kind of board, and it represents the past, present, and future of the world of streetwear, skateboarding, snowboarding, and surfing.\u003c\/p\u003e\n\u003cp\u003eIf you have any issues or questions about your purchase, don’t hesitate to contact our customer service; we ship your package quickly within 24 hours throughout Italy.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/collections\/ef72f3d9619767900c0a58cc85d3ba94_1__clipped_rev_1.jpg?v=1778690257","url":"https:\/\/pleasures-milano-official.myshopify.com\/en\/collections\/volcom.oembed","provider":"Pleasures Milano Official","version":"1.0","type":"link"}