{"title":"Sovrn Skateboards","description":"\u003ch2\u003eMikey Taylor and the Birth of the Sovrn Project\u003c\/h2\u003e\n\u003cp\u003eSovrn Skateboards was founded in Los Angeles in 2015 by legendary street skater Mikey Taylor. In a city where skateboarding has been part of urban culture for generations, the Sovrn project came to life with a very specific vision: to create a sleek, technical, and artistic skateboard company that would stand out completely from the rest of the traditional skate scene.\u003c\/p\u003e\n\u003cp\u003eMikey Taylor was one of the most influential skaters of the early 2000s. Right from the start, his extremely clean, technical, and controlled style allowed him to quickly rise to prominence in the California scene. His first video parts were already making waves throughout the skate community thanks to razor-sharp tricks, perfect lines, and incredibly fluid skateboarding.\u003c\/p\u003e\n\u003cp\u003eAfter appearing in the famous “Logic Video Magazine,” Mikey Taylor’s career took off rapidly. Joining Kareem Campbell’s City Stars team brought him firmly into the international spotlight. Contests, major sponsors, and increasingly impressive videos transformed Mike into one of the most respected street skaters of his generation.\u003c\/p\u003e\n\u003cp\u003eMeanwhile, major sponsors like DVS Shoes, Alien Workshop—thanks to a call from Rob Dyrdek—and later DC Shoes came on board. But despite his global success, Mikey Taylor felt the need to build something truly personal and far removed from the classic formulas of commercial skateboarding.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/sovrn_skateboards_pro.webp?v=1779290642\"\u003e\u003c\/p\u003e\n\u003ch2\u003eA brand born to be different from the rest\u003c\/h2\u003e\n\u003cp\u003eThe name “Sovrn” derives from the term “Sovereign,” a word that evokes independence, creative freedom, and personal identity. From the very beginning, the Californian brand has stood out for a style that is far more sophisticated and minimalist than that of many traditional skateboard companies.\u003c\/p\u003e\n\u003cp\u003eSovrn doesn’t rely on chaotic graphics or aggressive imagery typical of 90s skateboarding. Instead, the brand builds its entire identity around contemporary art, photography, design, architecture, and modern urban culture.\u003c\/p\u003e\n\u003cp\u003eEach deck is developed with a strong focus on aesthetics. Artistic collaborations are a fundamental part of the project and involve illustrators, designers, and photographers from all over the world. The result is extremely elegant and refined boards that look like true works of contemporary design.\u003c\/p\u003e\n\u003cp\u003eThe team also perfectly reflects this philosophy. The skateboarding promoted by Sovrn is technical, fluid, and stylish, much more focused on the quality of the lines and control of the board than on pure aggression.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/sovrn_skateboards_team.webp?v=1779290642\"\u003e\u003c\/p\u003e\n\u003ch2\u003eSovrn Boards: European Quality and Premium Construction\u003c\/h2\u003e\n\u003cp\u003eOne of the most interesting aspects of Sovrn Skateboards is its choice of European production. Although the brand was founded in Los Angeles, the boards are manufactured by HLC Distribution in the Basque Country, one of the most respected skateboard factories in the world.\u003c\/p\u003e\n\u003cp\u003eHLC produces decks for some of the biggest names in the international skate scene, such as Jart, Plan B, Flip Skateboards, and Sk8Mafia. HLC’s products are renowned for their build quality, crisp pop, exceptional durability, and extremely precise pressings.\u003c\/p\u003e\n\u003cp\u003eSovrn boards use premium Canadian maple sourced from sustainably managed forests and are assembled using highly advanced production processes. The result is an extremely high-performance, durable deck with a very technical feel underfoot.\u003c\/p\u003e\n\u003cp\u003eThe shapes developed by the brand are modern and well-balanced, perfect for both technical street skating and park and transitions. The nose and tail are very responsive, while the concavity ensures control and precision in every situation.\u003c\/p\u003e\n\u003cp\u003eMikey Taylor immediately realized that European manufacturing quality could take the Sovrn project to a higher level than many competitors on the American market.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/sovrn_skateboards.webp?v=1779290641\"\u003e\u003c\/p\u003e\n\u003ch2\u003eArt, photography, and contemporary skate culture\u003c\/h2\u003e\n\u003cp\u003eOne of the characteristics that sets Sovrn apart from the rest of the skate scene is the immense artistic influence present throughout the project. The brand doesn’t just exist through video parts and decks; it builds a visual identity much closer to contemporary design and editorial photography.\u003c\/p\u003e\n\u003cp\u003eSovrn’s campaigns have always featured an extremely clean and cinematic aesthetic. Minimalism, urban architecture, and artistic photography have become an integral part of the brand’s identity.\u003c\/p\u003e\n\u003cp\u003eThis approach has allowed Sovrn to attract many skaters seeking a more refined and modern brand, far removed from the classic clichés of commercial skateboarding.\u003c\/p\u003e\n\u003cp\u003eEven the way the team’s clips are filmed perfectly reflects this philosophy. Every video maintains a highly polished look where skating, spots, and cinematography coexist in perfect harmony.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/sovrn_skate.webp?v=1779290642\"\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Sovrn Team: Style and Technique\u003c\/h2\u003e\n\u003cp\u003eFrom its earliest years, Sovrn Skateboards has built a strong team of stylish and technical riders perfectly aligned with the brand’s philosophy.\u003c\/p\u003e\n\u003cp\u003eOne of the biggest names to have passed through the team was Alex Midler, a Californian street skater known for massive handrails, destructive gaps, and tricks executed with impressive power. His video parts for Sovrn are still considered among the strongest of recent years.\u003c\/p\u003e\n\u003cp\u003eJack Fardell was also part of the project, bringing to the team a lightning-fast and aggressive style of skateboarding perfect for representing the brand’s more technical side.\u003c\/p\u003e\n\u003cp\u003eToday, the team continues to feature highly respected riders such as Walker Ryan, Nate Greenwood, Ben Campbell, Tyler Peterson, and Justin Damer. They all share an elegant, fluid, and creative style of skateboarding that perfectly embodies the Sovrn DNA.\u003c\/p\u003e\n\u003cp\u003eThe clips released by the brand consistently maintain an extremely high standard, combining technical filming, unique spots, and tricks executed with an extremely clean and modern style.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/sovrn_skateboards_team_riders.webp?v=1779290917\"\u003e\u003c\/p\u003e\n\u003ch2\u003eThe modern identity of the Californian brand\u003c\/h2\u003e\n\u003cp\u003eSovrn Skateboards continues to represent one of the most sophisticated and sought-after projects in the entire international skateboarding scene. The brand created by Mikey Taylor has managed to maintain a consistent artistic direction over time without losing its connection to real skateboarding.\u003c\/p\u003e\n\u003cp\u003eMinimalist design, premium European quality, and technical, stylish skateboarding have allowed Sovrn to build a very strong reputation both in the United States and around the world.\u003c\/p\u003e\n\u003cp\u003eThe brand’s boards continue to stand out thanks to curated artistic collaborations, high-performance construction, and an elegant aesthetic that still sets Sovrn apart from most modern skateboard companies.\u003c\/p\u003e\n\u003cp\u003eFor those seeking a skateboard that’s different from the norm, with a strong focus on design, build quality, and authentic skate culture, Sovrn represents one of the most interesting brands to emerge in recent years on the global skate scene.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/sovrn_skate_team_rider.webp?v=1779290916\"\u003e\u003c\/p\u003e\n\u003ch2\u003eSovrn Skateboards online at Pleasures Milano\u0026nbsp;\u003c\/h2\u003e\n\u003cp\u003eAt Pleasures Milano, we select only brands that truly represent international skateboard culture. Sovrn Skateboards is one of those brands that has successfully combined contemporary design, premium quality, and authentic skateboarding into a unique and recognizable project.\u003c\/p\u003e\n\u003cp\u003eIn our online skate shop, you’ll find skateboards, accessories, and products curated for riders seeking genuine quality, excellent pop, and a style that stands out from the crowd. Shop with complete confidence, enjoying fast shipping throughout Italy and direct support from our team.\u003c\/p\u003e\n\u003cp\u003ePleasures Milano has been supporting skateboarding, snowboarding, and street culture for over 27 years, backed by real-world experience, technical expertise, and a genuine passion for skateboarding and snowboarding.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/collections\/Screenshot_2662__clipped_rev_1.jpg?v=1779291181","url":"https:\/\/pleasures-milano-official.myshopify.com\/en\/collections\/sovrn-skateboards.oembed","provider":"Pleasures Milano Official","version":"1.0","type":"link"}