{"title":"Sk8mafia","description":"\u003ch2\u003eSk8mafia Skateboards: straight from California\u003c\/h2\u003e\n\u003cp\u003eSk8mafia Skateboards was founded in California and is one of those brands that perfectly embodies the authentic skateboarding spirit of the early 2000s. The company came to life almost as a joke, thanks to an idea from two young Californian skaters, Josh Priebe and Dan Connelly, who, during their college years, turned a simple passion into a project destined to leave its mark on the global skate scene.\u003c\/p\u003e\n\u003cp\u003eSk8mafia’s initial concept actually began as a college project. The two friends decided to combine creativity, design, and skate culture to develop a brand that could represent their real-life lifestyle. After graduating, Josh Priebe and Dan Connelly began producing small batches of skateboards, T-shirts, and accessories, distributed primarily within the local California scene.\u003c\/p\u003e\n\u003cp\u003eOver time, however, the Sk8mafia project began to grow rapidly. The two founders immediately realized that the brand had enormous potential thanks to a very strong identity and an image that was completely different from that of many skate companies of the time.\u003c\/p\u003e\n\u003cp\u003eOne of the brand’s most iconic elements is undoubtedly the Sk8mafia logo. The symbol, created with hands forming the “S” for Skate and the “M” for Mafia, has become one of the most recognizable logos in modern skateboarding over the years. From day one, the brand’s design made an impact on the American scene thanks to a simple, aggressive, and instantly recognizable style.\u003c\/p\u003e\n\u003cp\u003eWithin a short time, Sk8mafia t-shirts, hoodies, and decks began spreading throughout the United States. The brand’s success grew rapidly, allowing the company to expand into Europe as well, where Sk8mafia quickly won over countless skaters thanks to a combination of powerful videos, iconic graphics, and an extremely technical team.\u003c\/p\u003e\n\u003cp\u003eThe brand also joined Blitz Distribution, a historic American distributor that in the early 2000s managed major brands such as Black Label, Fury Trucks, JSLV Clothing, Momentum, and Hook-Ups.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/skatemafia_clipped_rev_1.jpg?v=1779136945\"\u003e\u003c\/p\u003e\n\u003ch2\u003eThe first Sk8mafia video “Way of Life”\u003c\/h2\u003e\n\u003cp\u003eIn 2004, Sk8mafia released the brand’s first true official skate video: “Way of Life.” The video immediately showcases the company’s identity and the team’s technical skill.\u003c\/p\u003e\n\u003cp\u003eThe project features big names like Peter Smolik, Tyler Surrey, Kellen James, Tommy Cantrell, and Dan Connelly himself. From the very beginning, the brand stands out for its extremely street-oriented, fast, and aggressive skateboarding, accompanied by a strong hip-hop influence that would become one of the company’s signature styles.\u003c\/p\u003e\n\u003cp\u003eMassive rails, technical ledges, street spots, and powerful tricks quickly become an integral part of the Sk8mafia image. The team immediately realizes that the project created by the two Californian friends can truly evolve into a world-class skate company.\u003c\/p\u003e\n\u003cp\u003eIn the years that follow, Sk8mafia continues to produce consistent content through weekly clips, tours, and video projects that keep the brand highly active within the international skateboarding scene.\u003c\/p\u003e\n\u003cp\u003eIn 2009, the team reached one of the pinnacle moments in its history with riders of the caliber of Wes Kremer, Nick Tucker, Jamie Palmore, and Marshall Heath. The technical level of Sk8mafia’s skaters continued to rise, and the brand built a rock-solid reputation in the global street scene.\u003c\/p\u003e\n\u003cp\u003eAnother major project is the famous “Saturday Videos,” a series of videos showcasing street skating sessions, technical tricks, and real-life moments experienced by the team during tours and trips. This spontaneous and direct approach further contributes to making Sk8mafia an authentic brand highly respected by skaters.\u003c\/p\u003e\n\u003cp\u003eIn 2013, “Sweetmafia” was also released, a collaboration between Sk8mafia and the European brand Sweet Skateboards. The project features prominent skaters such as Daniel Spang, Josef Scott Jatta, Gustav Tønnesen, Koffe Hallgren, and Anthony Myrvold, once again confirming the brand’s strong connection to the international skateboarding scene.\u003c\/p\u003e\n\u003cdiv class=\"youtube video-wrapper\"\u003e\u003ciframe loading=\"lazy\" title=\"SK8MAFIA - WAY OF LIFE FULL MOVIE\" width=\"940\" height=\"705\" src=\"https:\/\/www.youtube.com\/embed\/IJ7Ck6jGPz8?feature=oembed\u0026amp;enablejsapi=1\u0026amp;origin=https:\/\/pleasuresmilano.com\" data-gtm-yt-inspected-10=\"true\" id=\"331533367\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2\u003eWes Kremer and the Skater of the Year Award\u003c\/h2\u003e\n\u003cp\u003e2014 marked one of the most important years in the history of Sk8mafia Skateboards thanks to Wes Kremer’s incredible season.\u003c\/p\u003e\n\u003cp\u003eThe American pro skater received the prestigious “Thrasher Skater of the Year 2014” award, officially cementing his place in the history of global skateboarding. Wes Kremer is known for his extremely powerful, fast, and technical skating, characterized by massive tricks on handrails, gaps, and extremely difficult ledges.\u003c\/p\u003e\n\u003cp\u003eThe level Kremer reached during those years further fueled the growth of the Sk8mafia brand, which continued to establish itself as one of the strongest street skate companies of the new generation.\u003c\/p\u003e\n\u003cp\u003eThe release of Thrasher videos dedicated to Wes Kremer further boosted the brand’s popularity, helping to make Sk8mafia one of the most respected names in the hardcore skateboarding scene.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/skatemafia_2.jpg?v=1779136956\"\u003e\u003c\/p\u003e\n\u003ch2\u003eSk8mafia Boards and European Production\u003c\/h2\u003e\n\u003cp\u003eOver the past decade, Sk8mafia Skateboards has become a true international best-seller. The brand’s boards are distributed in Europe by HLC Distribution, one of the most well-known companies in the skateboarding industry for production and build quality.\u003c\/p\u003e\n\u003cp\u003eSk8mafia boards are appreciated by countless skaters for their durability, good pop, and balanced construction. HLC uses high-quality Canadian maple from sustainably managed forests, offering sturdy, lightweight skateboard decks that perform exceptionally well in both street skating and skate parks.\u003c\/p\u003e\n\u003cp\u003eOver the years, Sk8mafia has also collaborated with iconic brands such as Independent Trucks and DC Shoes, further solidifying its reputation within the international skateboarding scene.\u003c\/p\u003e\n\u003cp\u003eFrom 2010 to the present, the team has continued to evolve while maintaining an exceptionally high technical standard. Riders such as Jamie Palmore, Tyler Surrey, Wes Kremer, Marshall Heath, Jimmy Cao, Brandon Turner, and Alexis Ramirez have helped make Sk8mafia one of the most respected brands among the new generation of skaters.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/skatemafia_series_decks.jpg?v=1779136970\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBrandon Turner and his historic connection with Sk8mafia\u003c\/h2\u003e\n\u003cp\u003eBrandon Turner is one of the most iconic skaters to have been part of the Sk8mafia team. From a very young age, Turner was considered an extraordinary talent thanks to his incredible technical style and tricks that have become legendary in the history of skateboarding.\u003c\/p\u003e\n\u003cp\u003eOne of the most famous tricks of his career remains the switch hardflip performed at the famous Wallenberg spot, considered one of the most impressive tricks ever landed at that historic skate spot.\u003c\/p\u003e\n\u003cp\u003eEven today, Brandon Turner continues to collaborate with Sk8mafia and remains a key figure in the contemporary skate scene. In addition to videos and brand-related activities, Turner is deeply committed to helping young skaters through workshops, educational projects, and initiatives dedicated to nurturing the next generation.\u003c\/p\u003e\n\u003cp\u003eHe perfectly embodies the Sk8mafia philosophy: real skateboarding, authentic passion, and a strong connection to street culture.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/skatemafia_trailer_2024_clipped_rev_2.jpg?v=1779136934\"\u003e\u003c\/p\u003e\n\u003ch2\u003eChoose Sk8mafia at Pleasures Milano\u0026nbsp;\u003c\/h2\u003e\n\u003cp\u003eSk8mafia Skateboards remains one of the most beloved brands in the international skateboarding scene thanks to high-performance boards, iconic street videos, and a team featuring some of the most powerful skaters of the new generation.\u003c\/p\u003e\n\u003cp\u003eAt Pleasures Milano, we select only brands that truly represent skateboarding culture, and Sk8mafia is undoubtedly one of the brands that best embodies the Californian street spirit of the last twenty years.\u003c\/p\u003e\n\u003cp\u003eIn our skate shop, you can find Sk8mafia decks, complete skateboards, and accessories curated to deliver real performance for both beginners and experienced skaters.\u003c\/p\u003e\n\u003cp\u003eIf you need advice on choosing the Sk8mafia board that best suits your style, feel free to contact our team: we’ll help you find the perfect setup based on your skill level and the type of skateboarding you want to do.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/collections\/Screenshot_2647__clipped_rev_1.jpg?v=1779139061","url":"https:\/\/pleasures-milano-official.myshopify.com\/en\/collections\/skatemafia.oembed","provider":"Pleasures Milano Official","version":"1.0","type":"link"}