{"title":"Anti Hero Skateboards","description":"\u003ch2\u003eAnti Hero Skateboards: Speed, Chaos, and Pure San Francisco Skateboarding\u003c\/h2\u003e\n\u003cp\u003eAnti Hero Skateboards is one of the most authentic, aggressive, and respected brands in the history of global skateboarding. Founded in the mid-1990s by absolute legends like Julien Stranger and John Cardiel, the brand quickly became the symbol of the rawest, fastest, and most anti-establishment skateboarding ever to emerge from the San Francisco scene.\u003c\/p\u003e\n\u003cp\u003eWe’re not talking about just another commercial skate company. Anti Hero still represents the rawest spirit of American skateboarding today. Zero compromises, zero manufactured image, zero posturing. Just real skateboarding by skaters who have always lived on the streets, tackling violent transitions, hill bombs, the most dangerous pools, and the wildest spots imaginable.\u003c\/p\u003e\n\u003cp\u003eThe famous logo featuring the spread-winged eagle has become, over the years, one of the most iconic symbols of global skateboarding. Speed, power, chaos, and absolute freedom: Anti Hero has always been the perfect embodiment of all this.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/antihero_skaters_pro.jpg?v=1778854364\"\u003e\u003c\/p\u003e\n\u003ch2\u003eTodd Francis and the AntiHero Visual Identity\u003c\/h2\u003e\n\u003cp\u003eA fundamental part of AntiHero Skateboards’ identity stems from the work of Todd Francis, the brand’s longtime illustrator and a pivotal figure in American skate culture.\u003c\/p\u003e\n\u003cp\u003eHis graphics are instantly recognizable: ironic, gritty, provocative, absurd, and completely unconventional. Each illustration perfectly captures the brand’s rebellious and wild spirit.\u003c\/p\u003e\n\u003cp\u003eAnti Hero has never tried to follow the trends of modern skateboarding. On the contrary, the brand has always maintained a deliberately punk, underground, and nonconformist aesthetic, becoming over the years an absolute benchmark for those seeking the most authentic skateboarding experience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/antihero_4.jpg?v=1778854365\"\u003e\u003c\/p\u003e\n\u003ch2\u003eJim Thiebaud, Deluxe Distribution, and the Birth of the Brand\u003c\/h2\u003e\n\u003cp\u003eBehind the birth of Anti Hero stands Jim Thiebaud, a legendary figure in San Francisco skateboarding and founder of Deluxe Distribution.\u003c\/p\u003e\n\u003cp\u003eIt was Thiebaud himself who gave Julien Stranger the real opportunity to found Anti Hero Skateboards. To this day, the brand remains part of the legendary Deluxe Distribution, arguably the most important and influential skate distribution company in history.\u003c\/p\u003e\n\u003cp\u003eDeluxe has given rise to iconic brands such as Spitfire Wheels, Real Skateboards, Krooked Skateboards, and Anti Hero itself. For countless skaters, Deluxe still represents the heart of San Francisco skateboarding.\u003c\/p\u003e\n\u003cp\u003eThe decks produced by the distribution company are renowned for their build quality, pop, durability, and high-performance shapes. Anti Hero continues to produce decks with solid concaves, aggressive shapes, and a very direct feel underfoot—perfect for fast, powerful skateboarding.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/austyin-kanfoush-wallie_anti_hero.jpg?v=1778854499\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAnti Hero is not a brand for posers\u003c\/h2\u003e\n\u003cp\u003eAnti Hero Skateboards has never been a brand built for posers or for those who view skateboarding solely as an aesthetic image.\u003c\/p\u003e\n\u003cp\u003eThe brand’s identity has always been tied to the most radical skateboarding. The Anti Hero team has built its reputation by skating massive spots, impossible rough spots, violent pools, insane hill bombs, gigantic gaps, and extremely difficult transitions.\u003c\/p\u003e\n\u003cp\u003eEvery video from the brand conveys speed, controlled chaos, and pure power. Anti Hero riders often tackle tricks and spots that very few skaters in the world would even be willing to attempt.\u003c\/p\u003e\n\u003cp\u003eAnd it is precisely this completely out-of-control approach that has transformed Anti Hero into one of the most beloved and respected skate companies of all time.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/frank-gerwer-front-board_anti_hero.jpg?v=1778854499\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAnti Hero Skateboards and the videos that made history\u003c\/h2\u003e\n\u003cp\u003eOver the years, Anti Hero has released some of the most legendary videos in the history of skateboarding.\u003c\/p\u003e\n\u003cp\u003eIn the ’90s, the legendary full-length “Cow” was released, a video that is still considered a milestone in American hardcore skateboarding.\u003c\/p\u003e\n\u003cp\u003eIn the video, John Cardiel takes his skateboarding to extraordinary levels, with a power and madness that have influenced entire generations of skaters.\u003c\/p\u003e\n\u003cp\u003eAlongside him are legendary riders like Julien Stranger, Bob Burnquist, Andy Roy, Tony Trujillo, and Sean Young, all united by a violent, uncompromising style.\u003c\/p\u003e\n\u003cp\u003eIn the years that followed, Anti Hero continued to release video clips that became absolute cult classics in the international skate community. Among the best known are “The Body Corporate,” “Destination Unknown,” and “Arbitrary Function.”\u003c\/p\u003e\n\u003cp\u003eThe latter is a total distillation of hardcore skateboarding: insane spots, breakneck speeds, massive transitions, and devastating tricks executed by one of the strongest teams ever to exist.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/anti-hero-good-ok_9191dae9-60da-40fb-b229-7bd835696d68.jpg?v=1778854575\"\u003e\u003c\/p\u003e\n\u003ch2\u003eThe real American people’s brand\u003c\/h2\u003e\n\u003cp\u003eAnti Hero represents that part of American skateboarding that completely rejects any form of the establishment.\u003c\/p\u003e\n\u003cp\u003eThe brand embodies the freest and purest spirit of skateboarding, born truly on the streets. There are no filters, no contrived marketing strategies, and no fashion trends to follow. Anti Hero has always remained faithful only to true skateboarding.\u003c\/p\u003e\n\u003cp\u003eIt is a brand that has always hated the excessive commercialization of modern skateboarding and continues to this day to represent the rawest and most authentic skate culture possible.\u003c\/p\u003e\n\u003cp\u003eThe rougher, more dangerous, and more out-of-control a spot is, the more at home the Anti Hero team seems to be. Giant pools, massive handrails, impossible rough spots, high-speed hill bombs, and brutal transitions have been part of the brand’s DNA since day one.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/grant-taylor-roll-in_bridge_antihero_skateboards.jpg?v=1778854653\"\u003e\u003c\/p\u003e\n\u003ch2\u003eA team of living legends\u003c\/h2\u003e\n\u003cp\u003eThroughout its history, Anti Hero has fielded one of the most insane teams ever assembled in skateboarding.\u003c\/p\u003e\n\u003cp\u003eAmong the most important legends are John Cardiel, Frank Gerwer, Tony Trujillo, Brian Anderson, Daan Van Der Linden, Grant Taylor, Andrew Allen, Robbie Russo, Peter Hewitt, Jeff Grosso, Chris Pfanner, Raney Beres, Sean Gutierrez, and many other riders who have left a huge mark on global skate culture.\u003c\/p\u003e\n\u003cp\u003eEvery skater on the team has always perfectly embodied the Anti Hero philosophy: speed, power, aggressive style, and a total lack of compromise.\u003c\/p\u003e\n\u003cp\u003eAnti Hero boards are still considered among the best on the market today for overall quality, shape, concave, and feel underfoot. Anyone who has truly skated knows the brand’s reputation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/antihero_2.jpg?v=1778854807\"\u003e\u003c\/p\u003e\n\u003ch2\u003eJeff Grosso and Grant Taylor\u003c\/h2\u003e\n\u003cp\u003eIn 2011, Jeff Grosso officially joined the Anti Hero family. For countless skaters, it was a historic moment.\u003c\/p\u003e\n\u003cp\u003eJeff Grosso was one of the most important and authentic voices in global skateboarding. His addition to the team further reinforced the brand’s hardcore and authentic identity. Unfortunately, Jeff Grosso left us too soon, but his contribution to skate culture will remain immortal forever.\u003c\/p\u003e\n\u003cp\u003eAround the same time, Grant Taylor—one of the most powerful skaters ever—also officially joined the team. After leaving Alien Workshop, Grant Taylor brought devastating skateboarding to Anti Hero, characterized by speed, total control, and massive tricks.\u003c\/p\u003e\n\u003cp\u003eIn 2011, Taylor won the title of Thrasher Skater of the Year, confirming his status as one of the strongest riders on the planet. His joining the team had a massive impact on the modern image of Anti Hero Skateboards.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/grosso-forever-anti_hero.jpg?v=1778854133\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBuy Anti Hero Skateboards at Pleasures Milano\u0026nbsp;\u003c\/h2\u003e\n\u003cp\u003eAt Pleasures Milano, we select only skateboards we truly know and that we know perform during real sessions.\u003c\/p\u003e\n\u003cp\u003eIf you need advice on choosing the right Anti Hero board, the correct setup, or a truly balanced complete skateboard, we can help you find the perfect configuration for your skateboarding style.\u003c\/p\u003e\n\u003cp\u003eWhether you’re looking for an Anti Hero street deck, a more versatile board, or a powerful setup for transition and pool skating, we’ll help you choose components that truly work together.\u003c\/p\u003e\n\u003cp\u003eFor over 27 years, Pleasures Milano has lived and breathed skateboarding every day—from the streets, bowls, and parks to authentic skate culture.\u003c\/p\u003e\n\u003cp\u003eWe ship quickly throughout Italy and Europe with genuine pre- and post-sales support. Pleasures Milano has been all about real skateboarding since 1999.\u003c\/p\u003e","products":[{"product_id":"woo-115782","title":"Thunder Snapback Charged Grenade Black","description":"\u003cp\u003eI cappellini Thunder sono progettati per offrire comfort, stile e praticità in ogni situazione.\u003c\/p\u003e\n\u003cp\u003eIdeali per lo skateboarding e per l’utilizzo quotidiano, combinano una vestibilità confortevole con l’estetica inconfondibile di uno dei marchi più rispettati della cultura skate. Un accessorio essenziale per ogni skater.\u003c\/p\u003e","brand":"Anti Hero","offers":[{"title":"Default Title","offer_id":55782573637956,"sku":"888560309210","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/thunder-charged-grenade-snapback-1_clipped_rev_1.webp?v=1760529313"},{"product_id":"anti-hero-blue-repeater-eagle-completo-7-5","title":"Anti Hero Blue Repeater Eagle Completo 7.5\"","description":"\u003cp\u003eI completi Anti Hero Skateboards rappresentano una soluzione ideale per chi vuole iniziare a skateare con un setup completo, affidabile e pronto all’uso. 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Caratterizzate da una vestibilità comoda e da un design ispirato alla cultura skate, sono perfette per l’utilizzo quotidiano e per accompagnarti dentro e fuori dallo skatepark.\u003c\/p\u003e\n\u003cp\u003eUn capo versatile firmato da uno dei marchi più rispettati dello skateboarding internazionale.\u003c\/p\u003e","brand":"Anti Hero","offers":[{"title":"L","offer_id":55959817781572,"sku":"888560300095","price":119.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55959817814340,"sku":"888560300088","price":119.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":55959817847108,"sku":"888560300101","price":119.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":55959817879876,"sku":null,"price":119.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/115534_c607895bfe9efe064ae718e1c3a8777d.webp?v=1763569249"},{"product_id":"anti-hero-eagle-bone-hoodie","title":"Anti Hero Eagle Bone Hoodie","description":"\u003cp\u003eLe felpe Anti Hero combinano comfort, vestibilità e autentica cultura skate in un capo pensato per l’utilizzo quotidiano.\u003c\/p\u003e\n\u003cp\u003ePerfette per essere indossate durante le sessioni di skate o nel tempo libero, si distinguono per il loro stile essenziale e l’identità inconfondibile di uno dei marchi più iconici dello skateboarding mondiale.\u003c\/p\u003e\n\u003cp\u003eUna felpa versatile, resistente e facile da abbinare in ogni stagione.\u003c\/p\u003e","brand":"Anti Hero","offers":[{"title":"S","offer_id":55959819780420,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":55959819813188,"sku":"888560307346","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55959819845956,"sku":"888560307339","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":55959819878724,"sku":"888560307353","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/115528_2b113b34f0e0b6dd12ec493388ae8b8b.webp?v=1763569252"},{"product_id":"spitfire-clsassic-swirdel-snapback-red-and-grey","title":"Spitfire Clsassic Swirdel Snapback Red and Grey","description":"\u003cp\u003eSpitfire Clsassic Swirdel Snapback Red and Grey è un cappello. , perfetto per le tue session in skate o per qualsiasi altra occasione. Stiloso snapback del mitico brand 100% skate.\u003c\/p\u003e\u003cp\u003eProdotto disponibile da Pleasures Milano, skate e snowboard shop attivo dal 1999, con selezione curata e stile quotidiano.\u003c\/p\u003e","brand":"Spitfire","offers":[{"title":"Default Title","offer_id":55959820075332,"sku":"888560308688","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/115751_41ead07b11035647e385178d5574e9bd.webp?v=1763569253"},{"product_id":"thrasher-x-anti-hero-t-shirt-black-eaglegram","title":"Maglietta Thrasher X Anti Hero Eaglegram Nera","description":"\u003cp\u003e. Ideale per tutte le situazioni, stilosa e ricercata. Thrasher è lo storico magazine di skateboard di San Francisco.\u003c\/p\u003e\u003cp\u003eThrasher Magazine è una storica rivista di skateboard nata nel gennaio 1981 in America a San Francisco. 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Sui primi numeri del.\u003c\/p\u003e\u003cp\u003eTra i dettagli riportati troviamo: 100% cotone, stampa sul fronte, Guarda Jake che gasa il nostro store un pò di anni fà prima che ci lasciasse (RIP). , SEGUICI SULLA NOSTRA PAGINA INSTGRAM UFFICIALE PLEASURESMILANO, ISCRIVITI ORA ALLA NOSTRA NEWSLETTER PER IL 15% DI SCONTO SUL TUO PRIMO ACQUISTO.\u003c\/p\u003e","brand":"Thrasher","offers":[{"title":"XL","offer_id":55959882694980,"sku":"010202084258","price":57.37,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":55959882727748,"sku":"010202084227","price":57.37,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55959882760516,"sku":"010202084241","price":57.37,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55959882793284,"sku":"010202084234","price":57.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/120795_7f8a253d1a1a6e5fde0ed135293e13b7.webp?v=1763569457"},{"product_id":"thrasher-x-anti-hero-hoodie-cover-the-heart-ash-grey","title":"Felpa Thrasher X Anti Hero Cover the Heart Ash Grey","description":"\u003cp\u003eLe felpe Anti Hero combinano comfort, vestibilità e autentica cultura skate in un capo pensato per l’utilizzo quotidiano.\u003c\/p\u003e\n\u003cp\u003ePerfette per essere indossate durante le sessioni di skate o nel tempo libero, si distinguono per il loro stile essenziale e l’identità inconfondibile di uno dei marchi più iconici dello skateboarding mondiale. 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Questa tavola ha un concave mid hi che ti da una risposta nel controllo impeccabile.\u003c\/p\u003e\u003cp\u003eProdotto disponibile da Pleasures Milano, skate e snowboard shop attivo dal 1999, con selezione curata e stile quotidiano.\u003c\/p\u003e","brand":"Thrasher","offers":[{"title":"9.56","offer_id":56861187899716,"sku":"888560334359","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/8986\/5796\/files\/123604_10bc92ebda2322c1942a6ca5b19034d3.webp?v=1763569565"},{"product_id":"anti-hero-classic-eagle","title":"Anti Hero Classic Eagle Deck","description":"\u003cp\u003eLa Anti Hero Classic Eagle Deck è una tavola da skateboard che racchiude tutto lo stile autentico di Anti Hero: grafica iconica, costruzione affidabile e prestazioni pensate per lo skate quotidiano. 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